With Google heavily pushing its many resources towards AI development, it’s not exactly surprising to see it seep into more and more of its other software products and platforms. That in mind, YouTube recently announced that it’s rolling out a series of new tools and features aimed at content creation, which were unveiled at the company’s recent “Made on YouTube” event.
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One key highlight is the integration of Google DeepMind’s Veo into YouTube Shorts, which will allow creators to generate video backgrounds, clips, and sound effects for free. Additionally, Veo will also enable creators to apply motion, restyle videos, and even add props to their content. Other new AI tools include “Edit with AI,” which helps turn raw footage into a first draft video, and “Speech to song,” which converts dialogue into a soundtrack.
With that said, YouTube CEO Neal Mohan clarifies that the new tools are designed to “empower human creativity and storytelling” rather than replace it:
We see AI as the next evolution of these tools – designed to empower human creativity and storytelling. But make no mistake – no studio, network, tech company, or AI tool will own the future of entertainment. That power belongs to you – the creators.
YouTube is also updating its YouTube Studio platform with a new suite of tools, including a “Create Collaborations” feature designed to help creators expand their reach, as well as a conversational AI tool called “Ask Studio” for optimizing channels. YouTube will also roll out A/B testing for video titles and an expanded likeness detection tool that will help them manage videos made with AI using their facial likeness.
Big changes are also set to arrive for live streaming, with new tools that allow podcasters to easily create video clips and Shorts from full episodes; Google DeepMind’s Veo will also be able to generate a customizable video from an audio-only podcast.
For artists, YouTube Music will now offer the option to countdown to new releases and allow fans to pre-save their favourite tracks, in addition to tools that will lets artists reward top fans with exclusive content and merchandise. YouTube is also updating the way that brand deals and shopping work, which includes the ability to add a link to a brand’s site in Shorts, as well as AI assistance to make product tagging simpler.
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