How to get the best Apple Watch deals for Black Friday 2025: Our advice
Like always, Apple sells three watches, but for the first time in years, all three models were updated this year.
Apple Watch Series 11: The standard Apple Watch Series 11 starts at the same price as previous watches ($399/£369) and is largely the same as the Series 10. The main upgrade is better battery life (24 hours vs 18 hours), 5G connectivity, and better scratch resistance. We’re spotlighting a deal on the Series 10 for $120 off and recommend grabbing it instead of paying more for the Series 11.
Apple Watch Ultra 3: The Apple Watch Ultra 3 ($799/£749) has a slightly larger screen, 5G connectivity, Emergency SOS via satellite, and significantly longer battery life (42 hours vs 36 hours). With prices already dropping by $100, we recommend picking up the newer model if you’re looking for a large, rugged watch.
Apple Watch SE 3: Apple updated the Apple Watch SE for the first time in years and gave it several overdue features, including an always-on display, skin temperature sensor, gestures, 5G, a faster chip, and fast charging. With the same $249/£219 starting price, an older SE 2 would need to be around $100 to be worth it. Early Black Friday sales are already pushing the price of the SE 3 under $200 and we think it’s a fantastic option for just about anyone.
For detailed advice on selecting the best model for you, check out our Apple Watch buying guide.
Black Friday Apple Watch deals: What to avoid
It’s important to be aware that Black Friday brings bad deals as well as good ones. Retailers don’t want to give you a great deal; they want you to buy their unwanted stock at a high price and will use all sorts of tricks to persuade you to do so. Don’t let them get away with it.
Always check the current MSRP/RRP for the watch you’re planning to buy (we include these with all of our recommended deals). In the U.K. Apple dropped prices on the new set of Watches when they were introduced, but retailers will conveniently forget to mention this and quote the old price instead. That makes their discount look bigger and the deal more appealing. Some retailers also raise their own prices ahead of Black Friday, then drop them back down and claim a large saving. Price tracker sites like CamelCamelCamel can help you to work out if this has happened. We will also flag it if we see it.
It’s worth checking reviews and buying guides (such as ours, linked above) to assess the age and worth of the device. Make sure you’re not being fobbed off with antiquated stock. Also, watch out for deals on the cellular models; these can look like big savings, but in our experience, there is little point in owning a cellular Apple Watch. You might as well pay less and get the standard model.
Finally, what actually constitutes a good deal? U.S. buyers should be looking at a benchmark of roughly $50 to $70 off the current models and $100 or more off discontinued ones, which is what we saw in 2024. But deals tend to be weaker in the U.K., where we struggled to find £30 off anything in 2024.