Hi everyone,

We’re rolling out a new feature over the next few weeks: visual search powered by Google Lens!

Why are we doing this? For several years you’ve been able to effectively search the internet with a number of search providers in Firefox. As those solutions have evolved to include visual search we’ve decided to support image-based search via Lens in Firefox. With this integration, we’re offering a frictionless, fast, and a curiosity-sparking way to (as Google puts it) “search what you see”.

With just a right-click on any image, you’ll be able to:
✨ Find similar products, places, or objects
✨ Copy, translate, or search text from images
✨ Get inspiration for learning, travel, or shopping

Look for the new “Search Image with Google Lens” option in your right-click menu (tagged with a NEW badge at first). 

Try it for yourself by right clicking this image:

This is a desktop-only feature, and it will start gradually rolling out worldwide. Note: Google must be set as your default search engine for this feature to appear.

We’ll be listening closely to your feedback as we roll it out. Some of the things we’re wondering about:

• Does the placement in the context menu align with your expectations?
  
• Would you prefer the option to choose your visual search provider?
  
• Where else would you like entry points to visual search (e.g. when you open a new tab, in the address bar, on mobile devices, etc.)

We can’t wait to hear your thoughts as the rollout begins!

Photo credit: Лариса Исаева on Pexels