“There are two choices: designed to meet a price point on a certain schedule to make the design cheap as we hoped, or you can try and design something that genuinely attempts to move the species on.

What used to depress me was this sense that we are solving a functional imperative, and then we’re done. But of course that’s not enough. That’s not the characteristic of an evolved society. And even though it was a small thing, it really did come genuinely from a place of love and care.”

Will Jony Ive be able to move design to the next frontier with OpenAI? →
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